Tim McGuinness has spent the last 25 years as a senior level executive serving both the for profit and non-profit business sectors. He is currently Chairman of Sterling Advisory Group which was formed in 2020. Sterling is a full service management company assisting organizations with strategic planning, board governance, logistics execution and revenue generation.

Most recently, Sterling provided executive oversight of the sales, operations and membership departments for the Specialty Food Association (“SFA”).

Prior to forming Sterling, Mr. McGuinness was Senior Vice President of Programs and Services at the International Council of Shopping Centers. His roles included the management of ICSC’s global portfolio of programs and events, including sales, service, strategic partnerships, and volunteer committee oversight.

In addition to ICSC, Mr. McGuinness held senior leadership positions with NYC & Company, New York cities’ official tourism and marketing organization and Reed Exhibition Companies, the largest and most prestigious face to face media company in the world.

Over the years Mr. McGuinness has volunteered his time, by actively participating and sitting on various Boards, enabling him to give back to his profession and local community. Most recently, he has served as a Board member of the International Association of Exhibits and Events (IAEE), NYC & Company, the Travel Industry of America, September 11th Tribute Center, and the Lower Fairfield County Food Bank to name a few.

Mr. McGuinness is also a frequently asked to be interviewed by the media and participates as a speaker at various conferences and events.