Southeast Tourism Society

Personal and professional development courses specially selected to meet the needs of Southeast Tourism Society’s members.

Courses

Got questions about GA4? We have answers! Join Advance Travel and Tourism and Southeast Tourism Society as we discuss everything your tourism organ...
1 Lectures
The newly-released State of Search for 2022 digs deep into industry-specific keyword opportunities, content creation, the SERP features, and so muc...
1 Lectures
During this session, attendees will learn the fundamentals of Diversity, Equity, and Inclusion strategies. Additionally, understanding the value of...
1 Lectures
The travel industry is constantly changing, so it’s no mystery that our marketing, sales, and visitor services efforts often change, too. During th...
1 Lectures
With the current version of Google Analytics sunsetting in mid-2023 (and metrics like bounce rate along with it), it’s time to ensure youR...
1 Lectures
Knowing how different destinations incentivize their sales teams allows leaders to identify best practices and gauge the nuances that may impact ho...
1 Lectures
Tune in to this panel discussion as three unique destinations take you through the journey of joining Tik Tok (or not) and making the most out of v...
1 Lectures
Earlier this year the Kentucky tourism industry was successful in advocating for a $75 million ARPA appropriation from their legislature. During th...
1 Lectures
The travel industry is constantly changing, so it’s no mystery that our marketing, sales, and visitor services efforts often change, too. Dur...
1 Lectures
In this module you will learn about strategic planning in a tourism setting. The main focus is to provide you with the practical knowledge and tool...
1 total hour

The Southeast Tourism Society (STS), is a non-profit membership organization promoting tourism within the 13 Southeastern member states and the District of Columbia by sharing resources, fostering cooperation, networking, providing continuing education, cooperative marketing, consumer outreach, advice & consultation, governmental affairs and other programs. Southeast Tourism Society works with and for business-to-business and business-to-consumer companies with an interest in travel & tourism as a business. Membership is open to any organization within the travel & tourism industry – attractions, destinations, associations, lodging and a wide range of service providers from printing to marketing, public relations to travel writers. Membership is focused on networking, the opportunity for education, advocacy and more. STS was established in September 1983, and the 12 member states include Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.

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