Public Relations Fundamentals Masterclass 2022 Course
What you’ll learn
The Zen of PR Public Relations Fundamentals Masterclass 2021 provides deep knowledge and insight for anyone looking to grow their public profile or their business. The course provides top-level public relations counselling, explained in expressly simple language that’s accessible to anyone.
This course teaches essential PR skills which enable YOU to achieve your business or personal ambitions. The course covers PR fundamentals and key message development, the creation of an effective positioning statement and biography, deep learning on how to write press releases and photo caption releases, the preparation of a media Q&A for media interviews, how to handle misrepresented facts and general guidance on reaching out, connecting and developing relationships with key media professionals and industry stakeholders.
We guide you carefully through practical examples, so we don’t just tell you WHAT you should do, we go in detail through HOW you do it, with case study examples and step-by-step “build” tutorials at every step of the way.
Who it’s for
Marketers, business managers, students, entrepreneurs, models, MCs, TV presenters, musicians, singers, small business owners, sportspersons, philanthropists, fashion designers, photographers, social media users, DJs, sole traders, artists, chefs, interior designers, politicians, counsellors, club chairpersons, media, PRs, writers, editors, consultants, salespersons, hotels, medical centres & hospitals, start-ups, board directors, club members, content writers, brand ambassadors, affiliates and key opinion leaders (KOL) … in fact, everyone.
Public Relations for Everyone: PR for Personal Brand Building & Corporate Comms
This first lesson will enable students to have an instrumental understanding of what PR is, what it is able to achieve, and teach the foundational aspects of key message creation, which is the cornerstone of any public relations activity or strategy.
In this second lesson, students will learn how to begin conveying their crucial key messages by understanding how to create a positioning statement and personal biography to empower their marketing efforts.
In this lesson, students will learn how to create the number one most essential PR tactical document, the press release.
Students will learn how to prepare for media interviews by anticipating questions and preparing answers that effectively convey key messages, by way of the useful media Q&A document.
This lesson will teach students how to pitch visual stories by way of the photo caption press release, and a full insight into how to maximise its uses.
In this lesson, students will learn what to do when media organisations or third-party websites state information that is not correct about our personal brand or our company's products.
This final lesson will discuss ways in which students can form key relationships with media professionals and offer advice on event attendance and presentation of key messages at media programs.