3.5 out of 5
3.5
29 reviews on Udemy

Public Relations for Nonprofits

Use examples and fill-in-the blank tools to build image and awareness to support fundraising and outreach.
Instructor:
Brian Feldman
183 students enrolled
English [Auto]
This is not a writing course, but a step-by-step process to build a public relations toolkit using provided fill-in-the-blank materials and samples. Create and deploy a successful public relations program to support nonprofit fundraising, marketing, client expansion and build awareness. Course explains how to present all of your organization activities to make news of interest to your community and build image and consciousness for your organization and what it does. The result is a building block inventory of cut and paste material to craft press releases and seven other media communications materials in formats the media works with daily. Using this method you will show accuracy and can be a trusted media resource by creating and deploying interesting, newsworthy items. Soon the media will be calling you for information on current topics. Also a comprehensive media list development section will demonstrate how create a productive, sortable Excel spreadsheet of all media in your area to make sure that your news will be will be sent to the correct reporters or editors of newspapers, radio, TV and social media for use in their publications, broadcasts and social media.

This isn't a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.

You will create building block statements to insert into fill-in-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:

    ·Activities, good works

    ·Expand Client Base and Services

    ·Increase Membership and Recruit Volunteers

    ·Support Fundraising

    ·Become a Trusted Media Resource

Items in the tool kit include:

    ·Press Releases

    ·Press and Photo Invitations to Cover Events and Activities

    ·Staff and Board Member Announcements

    ·Backgrounder

    ·Financial/ Grant Announcements

    ·Honor/Award Announcements

    ·Local News Item For Calendars and Self Publishing Sites

    ·Pitch Letters

Bonus Section

As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.

You will learn how to target and work with the right gatekeeper at each media outlet.

Welcome to Public Relations for Nonprofits

1
Introduction and Welcome

Create publicity and awareness to support the goals and objectives of your organization through proven public relations programs.

2
Not A Writing Course

How to create turn key material working with fill-in the blank samples.

3
What you will learn

How to create and use a toolkit of familiar media materials.

4
Working With The Media

Learn how to use the media for success.

About Public Relations

1
Public Relations Defined

Pay or no pay for publication

2
Goals and Objectives
3
Publicity advantages

Use the media for third party endorsements

What is News

1
What Is News

No Screaming Headlines

2
The Media

From Newspapers to Twitter

3
Publicity Categories

Hard or Soft News

4
Use Everything In Your Toolkit

Don't let your toolkit grow rusty.

5
What Makes News

Not always a page 1 story but spell my name rightt

6
Story Ideas

Here are more ideas for stories right in your backyard

7
Hail The Gatekeeper

Learn why a gatekeeper can be your best friend.

8
Making It Easy On The Gatekeeper

Increase opportunities for success.

Building Blocks and Tools

1
Building Blocks

How To create and Use Building Block Information

2
Toolkit Items and Uses

We'll cover the tools and their uses.

3
Other Tools You Can Use

Here are other useful toolkit tools.

4
Press Release Elements

Understand the common press release elements.

5
Sample Release Graphic

Here is a graphic look at the press release

6
Formatting

Here is a guide to formatting the press release

"Writing" The Press Release

1
"Writing The Press Release

Creating building blocks and other cut and paste items.

2
Gather Building Block Information

Where to find building bock nuggets.

3
The Lede
4
Drafting the Lede

How to "write" the most important paragraph in "prdom"

5
Fill-In The Blank Sample

See a filled-in sample.

6
Headline Next

Now write the headline from items in the lede.

7
Who Are You

Keep this paragraph close at hand

8
Who Are You Sample

Who are you sample

9
The Body Of The Release

How to crete a beautiful body.

10
Name Names

Create local interest by naming names.

11
About Us ( Yes Again)

Reinforce who you are and what you do.

12
How The About Us Paragraph May Look

See a sample "about" paragraph

13
Concluding Information

Lastly add general public information.

14
Prepare Contact Information

Make sure contact information included and up-to-date.

15
Photos

Understand why these are worth a thousand words.

16
Let's Write The Press Rrlease

Create a masteriece with cut and and paste building block elements.

Fill-in Samples For Downloading

1
Fill-In-The-Blank Samples

Seven communications devices and printable samples.

2
Organize Your Building Blocks

Gather information and save in your file

3
Fill-In-The-Blank Press Release Sample

Learn why the fill-In press release is the most informational

4
Photo Op Sample

Learn how to invite the media to an event

5
Appointment Release Fill-In

Tell the community you have a new employee or volunteer.

6
Backgrounder Sample

Fill this bucket with information about who you are and what you do.

7
Fill-In Grant Announcement

Tell the community about funding support and invite others to do the same.

8
Sample Honor Award

Learn how to announce an honor or service award.

9
Media Kit

Use this two-flap folder to give away at events and fairs.

10
Sample Local News Item

Create community news items for calendars and self publishing sites.

11
Sample Pitch Letter

How to get coverage for a story without creating a press release.

12
Printable Samples

Clck to download sample

Media Lists

1
Media List Development

Easy steps to creating an effective media list.

2
Gathering the information
3
Media To Include

Who should be added to your list.

4
Newspaper Contact Types

Add these newspaper and magazine gatekeepers.

5
TV, Radio Contact Types

TV, and radio gatekeepers for the list

6
Keep The List Current

Don't forget to keep the list current.

7
Make Yourself Known

Let editors and reporters know who you are.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

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