Personal Branding • The Power Of Visual Storytelling
So, you’ve decided to re-brand yourself – and you’re faced with a seemingly endless list of projects. A new website, a blank Instagram profile, and big plans to implement an exciting marketing campaign… empty pages full of opportunity stare you in the face. You can create whatever you want to represent yourself and your business, and it’s both exciting and unexpectedly overwhelming. Where should you start?
When it comes to branding your business, the facts are these: The human brain processes visuals much faster than test, and savvy advertisers know that telling a visual branding story as part of their marketing strategy is the most effective way to quickly relay information and to catch the attention of their potential customers.
The objective of this course is to teach you what Personal Branding is, why it is so important for you and your business, and to show you how to start creating and using your own Personal Branding content!
In this course, you will learn:
The Basics of Branding and Visual Storytelling
How to Determine Who You Are and What Your Values Are
How to Determine What You Want To Accomplish With Your Business
How to Identify Your Ideal Clients and Target Audiences
How to Design Your Brand’s Visual Image
How to Plan, Create, and Release Your Visual Branding Content
What Students Are Saying:
“I’m learning so much! I had no idea how much I have to learn about marketing and creating my personal brand. This course is very detailed and informative and it feels great knowing that I’m adding new skills to my entrepreneurial toolbox. Easy to follow along with and engaging.” – Amy H.
“Fantastic class filled with loads of helpful information and the numbers and science behind why personal branding is super important. This is has been extremely helpful to me and look forward to putting what I have learned to practice. Thanks Miranda!” – Ryan D.
“I am working on starting my own business and was feeling very overwhelmed with all the social media and branding to develop. Your class helped me to slow down and focus on some base points as building blocks to creating my content!” – Colin N.
Frequently Asked Questions:
I haven’t started my business yet, but I want to… am I ready for this class?
Yes! Much of the information in this course is geared towards new businesses or businesses who are in their starting stages. It is absolutely vital that new businesses understand the concept of branding before they launch – take the course to find out why!
I’ve been in business for a while, but i’m ready to re-brand – is this class right for me?
Yes! Even if you already have the branding basics down, this class includes information about how to hone in on your goals and values so that you can reposition yourself in your market and clarify your branding message. This course is a perfect refresher for entrepreneurs and for those of you looking to take your brand to the next level!
Is this class made specifically for photographers or graphic designers?
This class is specifically designed to be valuable to business owners across all different industries – it is not specifically geared towards any particular career! Much of the information in this course is centered around visual branding (photography, graphic design, etc.) but it is presented in a way that anyone can understand.
Is this a marketing class?
This class contains information about basic marketing strategies and tactics, but it is not a marketing-specific class. This class is all about what has to happen before you begin marketing – it is so important to establish your brand goals and values before you even begin planning content and creating a marketing plan!
Will this class teach me photography basics?
No – this class includes information about different types of visual content and branding photography, but it will not teach you photography techniques or how to photograph this content yourself. I’ll be sharing the different options you have for creating content (DIY, working with Freelancers, etc.), but I will not be teaching specific information about how to photograph content yourself.
Your Personal Brand builds your business, but it still centers around you and your business’ core values and unique story. A business with a solid Personal Brand is consistently presenting their value and purpose in a way that is professional, visually interesting, informational, and cohesive. Regardless of who you are or where you’re at in your business, this course will give you the tools you need in order to grow your business, clarify your goals, and take your brand to the next level!