4.2 out of 5
4.2
23 reviews on Udemy

Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

Understand the different pricing models for the different advertising media, so you can budget according to your goals.
Instructor:
Jeannie Chan
1,315 students enrolled
English [Auto]
Understand the different advertising pricing model
Create an advertising budget based on marketing objective
Compare advertising effectiveness across different pricing models and advertising channels

Are you new to the world of advertising?

You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.

  • What is CPC?
  • What is PPC?
  • What is CPM?
  • What is CPA?
  • Which is best for me?
  • How do I budget?

If you have these questions, you've found the right course!

This course will explain these various pricing models, so you can create your advertising budget accordingly.

This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.

If you want to dive into online advertising, but don't know where to start, start here now! See you in class!

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

1 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion

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Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
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